ALL DAY TUESDAY: CREATING THE BRAND

all day tuesday logo sketch

So, I thought I might offer some insight into the process that was the creation of the brand ALL DAY TUESDAY™.

I knew right from the onset that I would set up a click and mortar model: I would have a physical location where I would meet my clients, but primary operate an online presence where I would showcase my portfolio. Of course therefore my first, and most important, step would be naming the brand. For ALL DAY TUESDAY™, the tricky part of naming was that I needed a name that would also act as the company’s URL. I had a two-fold problem: creating a catchy brand name, and creating a memorable URL for the web presence.

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